Case Study on Strategic Management of Global Companies

Case Study on Strategic Management of Global Companies 1.1 What are the key differences between the two accounts of Hondas entry into the US market? 2The first case is narrated by The Harvard Business School based on the Boston consulting (BCG) Report whereas the second case, An Insiders Account of Hondas Entry into the US Market is a direct narration recorded by Richard Pascale. The BCG report explains on the Honda Company as a matured business and a mix of its competitors in the US. As affirmed in the case; Hondas competitors were Harley-Davidson, BSA, Triumph, Norton, and Moto-Guzzi. Whereas, the second case enlightens how the company initiated from scratch and its journey through the difficult times. Richard Pascales article explains the challenges that the company went through during its commencement, such as difficulty in getting funds; treatment of the motorcycle dealers was discourteous, while in the BCG article no challenges were mentioned. The BCG report emphasizes more on the Hondas in-depth research and development department for instance having more staff; as said in the article, the RD was staffed with 700 designers/engineers, increase in the production level as a result more investment in the RD department. While the second case doesnt explain anything with regard to the research and development since it is taking the business at an initiative level. The BCG report highlights target market in general whereas the second article explains target market in details as said in the case, the company chose Los Angeles as the location whereby their target market consisted of second and third generation of Japanese community. Richard Pascales article clearly identified the companys products offered to the market as stated in the article; the products were 50cc, 125cc, 250cc and 350cc machines while in the first essay explains the general overview of the companys products. 1.2 REFERENCE AND BIBLIOGRAPHY: Herbert Rotters former Goldwing page former Yamaha Virago 1100 page, Personal Homepage, Honda Motorcycle 350 CB [Image] http://www.porzellanpuppen.at/hpbikes/bikeenglish.htm Electronic Source Cover Page Image Greenwich University; Course Work: The Honda Effect, Case Study Scenario. CASE STUDY 2- LAURA ASHLEY 2.1 Map Laura Ashleys stakeholders using a power/interest matrix. 4Stakeholders are individuals, groups or organizations who are affected directly or indirectly by organizations goals, objectives, actions and policies. 5Stakeholder Analysis is a tool used to recognize the stakeholders and investigate their needs as they are the ones who are concerned with the actions taking place within the organization. The aim of this analysis is to identify the stakeholders interests, concerns and manage relationships with them. The method used to access stakeholders is Mendelows Stakeholder Matrix which has two dimensions; Power and Interest with four quadrants.  [6]  Interest talks about the stakeholders concern towards a project whereas power talks about the control over the project. Interest Minimal Effort people who need to be observed without boring them with unnecessary communication. Keep Informed people who need to be informed sufficiently, talked and make sure that no major issues take place. They can help with the developing the project details. Keep Satisfied people who need to be well satisfied with nothing much that would bore them whilst comprehending of the assignment. Key Player- people who must be associated and satisfied with the efforts made. 7Laura Ashleys stakeholders are Analysts, London Stock Exchange Market, Malayan United Industries (MUI) shareholder Dr. Khoo, Customers, Government and Suppliers. It is essential that the stakeholder management should be conducted so as to know each stakeholders level of power and interest along with their impact on the company. However it is sometimes difficult to locate all companys stakeholders in one frame as in the case of Laura Ashley. Beneath is the table, of the Stakeholder Map showing the strategies that are applied for Laura Ashley. Interest 2.2 REFERENCE AND BIBLIOGRAPHY: Vintage Verity Adoring all things vintage, retro and downright quirky Laura Ashley logo [Image] http://vintageverity.wordpress.com/2008/02/27/cath-kidson-v-laura-ashley/ Electronic Source Cover Page Image Business Dictionary, An Ask.com Service, Definition of Stakeholder http://www.businessdictionary.com/definition/stakeholder.html Johnson et al, 2009, Fundamentals of Strategy: Definition of Stakeholder, 1st edn, page 90. Wikipedia, October 16, 2008, Stakeholder Analysis, Wikipedia Encyclopedia, http://en.wikipedia.org/wiki/Stakeholder_analysis BaBou, March 9th, 2008, Leadership Champions, What is Stakeholder Analysis? Part 1: Definition and aim of Stakeholder Analysis, http://leadershipchamps.wordpress.com/2008/03/09/what-is-stakeholder-analysis Mind Tools Essential Skills for an excellent career, Winning Support for your Projects, Stakeholder Analysis: Mendelows Stakeholder Matrix, http://www.mindtools.com/pages/article/newPPM_07.htm BaBou, March 10th, 2008, Leadership Champions, What is Stakeholder Analysis? Part 2: Mendelows Stakeholder Matrix, http://leadershipchamps.wordpress.com/2008/03/09/what-is-stakeholder-analysis/ Greenwich University; Course Work: Laura Ashley, Case Study Scenario CASE STUDY 3- APPLYING A BALANCED SCORECARD 3.1 What arguments would you use to persuade an organization to adopt the Balanced Scorecard approach? 9A Balanced Scorecard (BSC) is a tool that is used to measure a companys business activities in relation to its vision along with its strategies. It provides managers a complete knowledge of the business performance. 10Figure 1 Usually when organizations measure performance, it is the financial area that is given more attention while the rest of the aspects are not taken much into consideration. It is therefore important that organizations should pursue in using the balanced scorecard.  [11]  Below are some of the benefits which the organizations will gain. One of them being a source of direction since it guides the management as well as helps identify what needs to be measured in order to accomplish organizational goals which will in return act as a competitive advantage for the firm. With Balanced Scorecard, firms are able to determine both financial as well as non-financial measures. As said in the case study, the balance scorecard was to combine three new sets of measures with the customary financial ones, embracing the customer, learning and growth, and internal issues such as quality improvement and cost control. Balanced scorecard allows firms to develop as well as expand so as to align new organizational strategies, as said by Mr. Hofmeister in the case study, it gives us better and better alignment (between all operating units) and focuses attention on whats important and on results. Through the balanced scorecard, organizations are able to the compare past experience in order to improve its performance which will help predict what will happen in the future. Although the growth of practicing balanced scorecard is slow, however many organizations have already accepted and are applying it. 3.2 REFERENCE AND BIBLIOGRAPHY: Businessballs.com, Balanced Scorecard; Kaplan and Nortons organizational performance management tool Balance Scorecard [Image] http://www.businessballs.com/balanced_scorecard.htm Papaers4You, Guide on How to write University Essays, Coursework, Assignments and Dissertations: Definition of Balanced Scorecard, 2002-2007, http://university-essays.tripod.com/balanced_scorecard.html Business Knowledge Source, What is a Balanced Scorecard, and what does it have to do with manufacturing? Definition of Balanced Scorecard, http://www.businessknowledgesource.com/manufacturing/what_is_a_balanced_scorecard_and_what_does_it_have_to_do_with_manufacturing_023647.html Ali, Md. Mohobbot, The Balanced Scorecard (BSC) A Critical Analysis, http://eprints.lib.okayama-u.ac.jp/1391/1/18_0219_0232.pdf Queensland Government, Southbank Institute of Technology, Strategic goals: Balanced Scorecard Framework [Image] http://www.southbank.edu.au/site/about/corporate/mission.asp Balboa, Jun 26, 2005. ECheat; Porters Five Forces, Value chain, Balanced: Critically evaluation of Porters five forces, Value Chain Analysis, Balanced Scorecard Benefits of Balanced Scorecard. http://www.echeat.com/essay.php?t=27147 Business Knowledge Source, What is a Balanced Scorecard, and what does it have to do with manufacturing? Benefits of Balanced Scorecard, http://www.businessknowledgesource.com/manufacturing/what_is_a_balanced_scorecard_and_what_does_it_have_to_do_with_manufacturing_023647.html Partnering to Success, The Balanced Scorecard: Benefits from using the Balanced Scorecard, http://www.thebalancedscorecard.com/benefits_bsc.htm Ali, Md. Mohobbot, The Balanced Scorecard (BSC) A Critical Analysis: Benefits of Balanced Scorecard http://eprints.lib.okayama-u.ac.jp/1391/1/18_0219_0232.pdf Beverly Dianne Calhoun, Oct 19, 2004, Using the Balanced Scorecard to Determine Corporate Information Needs: Benefits of Balanced Scorecard http://www.designbydi.com/documents/BalScrCrd.pdf Greenwich University; Course Work: Appling a Balanced Scorecard, Case Study Scenario CASE STUDY 4- FIAT: REBIRTH OF A CARMAKER 4.1 Using the information in the case study undertake a SWOT analysis of Fiat at the time of Sergio Marchionnes appointment and suggest how a SWOT analysis in 2008 may differ. 13SWOT analysis is used for scanning an organization (internal factors) as well as its environment (external factors). The internal factors include strengths(S) and weaknesses (W) while the external factors include opportunity (O) and threats (T). 14 SWOT ANALYSIS FOR FIAT GROUP AUTOMOBILES: Below is a table showing SWOT Analysis before the year 2004. Strengths weaknesses Fiat offered differentiated products. That is; it provides the market with a variety of cars. The companys hierarchy line was long making it more bureaucratic. Fiat cars were viewed as a quality brand. It lacked well developed core competence lending to ugly and unstylish cars. The company was well reputed. It needed to maintain its debts. Ability of manufacturing small cars. Licensing agreement with Bosch for financial support in exchange with the diesel technology that Fiat had. opportunities Threats Fiat had a chance of wining the market share from rivals. Competition with existing automobile firms. The market is ready to accept the new and stylish cars. Partnership agreement with General Motors for giving it them the right to sell its cars. Risk of employing new members to the Fiat family. Table 1 Below is a table showing SWOT Analysis after the year 2004. Strengths weaknesses Distinctive competence of designing low cost equivalent four-cylinder engine. Limited resources. Using technology by means of computer for simulation. Lack of knowledge with regard to entering new markets. For example the Chinese market. Producing new and stylish car designs. Drop in the market share. Competitive advantage of cutting down time to reach the market. Declined performance of the company since Fiat only sold 2000 cars in china, India and Russia. Fiats cars are exploited to have relative fuel efficiency. It is the first carmaker to put forward diesel engines that met the so-called Euro 5 fuel standards. opportunities Threats Winning the market share. Rivalry of potential new competitors. Expanding product line with new and innovative stylish cars. Rivalry with existing competitors such as VW and PSA Peugeot Citroen. Entering into joint venture for instance, with companies like SAIC (China) and TATA (India). Adverse demographic. For insistence Russian market; is it ready to accept the cars offered to them? Entering new geographic markets such as Brazilian, China, India and Russia. Challenge in controlling quality of the car brand. Fiat cars expect to have lower average emissions than any other competitor due to its fuel efficiency. Risk of employing new members to the Fiat family. Table 2 Comparing SWOT analysis before and after 2004: The company is able to increase its growth by entering new and emergent markets. As said, Fiat is expecting to have its sales from different areas such as outside Western Europe, China, India, Russia and soon overtake Germany. Fiat will also be able to increase sales along with its market share whereas before 2004, its sales were dropped; market share had declined and a lot of debt was to be paid. With introduction of technology, new stylish cars were offered to the market with reducing time at development area so as to start the production as soon as possible. The firm was able to rectify mistakes that it made earlier. For example the licensing agreement with Bosch in exchange with the diesel technology that Fiat had. Below is a table showing a comparison between the two SWOT Analyses. 2004 2008 Sales were dropped, Market share declined and a lot of debt was pending to be paid. Sales along with its market share increased. Fiats core competence had ceased. Developed new competences such as designing low cost equivalent four-cylinder engine, usage of technology, cutting down time to reach the market, relative fuel efficiency, put forward diesel engines. Mistake of licensing with other companies in order to support their finances in exchange with their ability. The firm will not repeat the same mistake of licensing; hence it will protect its competitive advantages. The companys hierarchy line was long making it more bureaucratic. The hierarchy line had become shorter making it less bureaucratic allowing the process to be smooth. Table 3 By 2008, most of the weaknesses had been reduced due to the rearrangement of the organizational system however, at the same time; a lot of improvement has been made. Therefore in order to develop, it is essential that the company takes many risks, as done by the Fiat Group Automobiles, since it is through this, the company has reached where it is now. 4.2 REFERENCE AND BIBLIOGRAPHY: Legendarydevils, Thread: 140 Fiat Cars Wallpapers, Fiat Cars Image http://www.legendarydevils.com/english/2173933-140-fiat-cars-wallpapers.html Quick MBA Knowledge to Power your Business, Strategic Management: Defining SWOT Analysis. http://www.quickmba.com/strategy/swot/ Marketing Teacher Est 2000, Lesson: SWOT Analysis, Definition of SWOT analysis. http://www.marketingteacher.com/Lessons/lesson_swot.htm Greenwich University; Course Work: Fiat: Rebirth of a carmaker, Case Study Scenario. CASE STUDY 5- THE PROFITABILITY OF UK RETAILERS 15 5.1 Use the industry analysis framework to explain the profitability of the main supermarket chains in the UK. Analyzing profitability of any Industry is done through The Five Forces Model that was put forward by Michael Porter. Beneath is a figure of the model. 16Figure 1 17Below is an industrial analysis showing the profitability of the main UK supermarket chains. SUPPLIERS Bargaining power of the suppliers is Low since British firms have command over their suppliers. As said in the case; British firms are more experienced and more skillful in their buying power to extract better terms from suppliers. BUYERS Customers bargaining power is also Low since the supermarket groups have control over them. As said in the case; The UK groups exert massive buying power by utilizing the oligopoly power to impose a higher-than-normal price on their customers. RIVALRY The competition between existing supermarkets is extremely high, due to the fact that there are many groups within this industry which have similar products / services. SUBSTITUTES Threat of substitutes is high as customers can switch to other shops instead of going to the supermarkets since they might be charged with a higher price as compared to other shops providing similar products at a lower price. Secondly, the suppliers could also switch to other firms rather than the British supermarkets due to the buying power exerted by the supermarkets. THREATS OF NEW ENTRANTS With lots of competition, threat of new entrants is relatively high, since the industry is more profitable in UK. At the same time, UK groups have barriers that cause difficulty for new competitors to enter the industry. Some of them being: Application of IT in their logistics, Lower Labor costs and High own-label penetration. Reference list Carpenter, M, Bauer, T, Erdogan, B, Flatworld Knowledge, Principles of Management; Developing Strategy through External Analysis Porters Five Forces Analysis of Market Structure. [Image] http://www.flatworldknowledge.com/pub/1.0/principles-management/29047#web-29047 BUS 2700 Business Driven Information Technology, chapter 2: Identifying Competitive Advantages; The Five Forces Model Evaluating Business Segments. The Five Forces Model. [Image] http://bus2700-spring08.blogspot.com/2008/01/chapter-two-identifying-competitive.html Greenwich University; Course Work: The Profitability of UK Retailers Case Study Scenario. Tutors notes on Industrial Analysis: Five Forces Model Service design is one of the key resources that Novotel has, making it valuable. It includes the layout of the hotel allowing the customers to easily access the public spaces such as bars and restaurants. Distribution systems are attained by good relationships with distributors. Novotel has achieved to operate in both individual and corporate business as well as leisure markets. Firm infrastructure and Procurement Novotels relationships with partners develop a strong bond creating a valuable asset to the organization. Its efficiency allows delivering both economies of scale and scope making it rare and difficult to imitate. Staff retention is the most essential resource required in this industry. To retain and motivate, is a challenge Novotel was competent to do, thus reducing staff turnover through staff exchanges resulting to value creation. Standardization in all the locations worldwide is another benefit that Novotel has; allowing the staff to understand basic functions. This technique is valued and rare. Novotels Multi-skilled staff creates an exceptional resource and is most valued. The skills given to them during the training makes them capable of doing multiple tasks. Most of the capabilities conclude to be temporary competitive, since the industry is such that many competitors can imitate most of the capabilities and resources that the Novotel hotel has, directly or indirectly. Hence Novotels most sustainable competitive advantages are obtaining and retaining its multi-skilled staff that can work flexibly as well as having good relationships with suppliers. Reference list tophotelsphuket.com, Top Hotels in Phuket, Thailand, Novotel Hotels and Resorts Novotel logo [Image] http://www.tophotelsphuket.com/hotels/novotel-hotels-phuket.htm Applying the VRIO Framework: An Overview; VRIO Analysis. http://academic.udayton.edu/DianeSullivan/Other%20Helpful%20Files/Applying%20the%20VRIO%20Framework.doc Abraham Z. et al, Pacific Lutheran University School of Business, Vodafone Strategic Evaluation; VRIO Analysis, 2007. http://www.plu.edu/~vennataj/doc/vodafone.doc Scott Gallagher, 2004; Why do firm performance differ? Internal Analysis VRIO Analysis; Updated on 1st Nov 2007, http://falcon.jmu.edu/~gallagsr/WDFPD-Internal.pdf Greenwich University; Course Work: The Novotel Value Chain Case Study Scenario Tutors notes on: VRIO Analysis CASE STUDY 7- THE LEVISS PERSONAL PAIR PROPOSAL 7.1 What position in the market does Levis occupy (use the strategy clock to characterize its position)? 21Bowman derived the strategic clock into four quadrants, having eight dimensions namely; No fill, Low price strategy, Hybrid, Differentiation, Focused differentiation, Increased price / Standard value, Increased price / Low value, Standard price/ Low value. The clock is compared in terms of Perceived Price and Perceived Benefit or Added Value as shown below. By using the strategic clock, Levis business environment is positioned to be in the fourth category which is the Differentiation. This is because; Levis offers a variety of products that have added value as well as a premium price slightly higher than the normal in order to satisfy the consumers needs. Levis products have Quality, Brand Image and Product Design and as a result creates Price premium, Customer Loyalty, giving the company a competitive advantage against its competitors. Due to Levis brand recognition and loyalty, its price offered is also slightly higher than its rivals therefore prevents itself from entering the price-based competition. As said in the case; Due to brand recognition and loyalty they did not enter into price based competition thus controlling reasonable price premium Levis also provides a wide range of products such as pants, shorts, skirts, jackets, and outwear. As said in the case; while blue jeans remain the companys mainstay, the San Francisco based company also sells pants made of corduroy, twill and various other fabrics as well as shorts, skirts, jackets, and outwear. With a premium price, along with its strong brand name, Levis has been able to position itself in the differentiation category, resulting into value-added products, hence gaining higher profit margins. 7.2 REFERENCE AND BIBLIOGRAPHY: Feed the Interns A Daily Bite, Thursday, August 12th, 2010, Levis arent just for dads anymore?; Levis Logo [Image] http://feedtheinternsblog.blogspot.com/ Electronic Source Cover Page Image Dagmar Recklies, April 2001, Literature by: David Faulkner and Cliff Bowman, The Management.de The Essence of Competitive Strategy, The Strategic Clock Strategies on the basis of price and value: Differentiation strategy. http://www.themanagement.de/ressources/Strategy%20Clock.htm Strategy Explorers, Bases of Competitive Advantage: The Strategy Clock http://www.strategyexplorers.com/whitepapers/Do-you-have-a-competitive-strategy.pdf Zanthus Corp. 2007; Business Strategy Bowman, C. and Faulkner, D.; Competitive and Corporate Strategy; Irwin; 1996 Bowman Strategy Clock http://www.zanthus.com/databank/strategy/business_strategy.php?aspr Greenwich University; Course Work: The Levis Personal Pair Proposal Case Study Scenario. Tutors notes on: VRIO Analysis Zanthus Corp. 2007; Business Strategy Bowman, C. and Faulkner, D.; Competitive and Corporate Strategy; Irwin; 1996 -Bowman Strategy Clock:[Image] http://www.zanthus.com/databank/strategy/business_strategy.php?aspr CASE STUDY 8- THE VIRGIN GROUP 8.1 Does the virgin Group, as a corporate parent, add value to its businesses? If so how? 24According to Johnson et al, Corporate parenting is the level of management above that of the business units, and therefore without direct interaction with buyers and competitors. (Johnson et al, 2009, p.172). Below are some of the areas through which the Virgin Group corporate parent adds value to its businesses. First the corporate parent has added value in establishing a strong brand name such as being a consumers champion through which barriers to entry could be overcome. Virgin is a reputed and well known brand in the market, thus enabling it to expand itself in static markets. In addition, the Virgin Group has a good resource management team. Branson together with his expertise and experienced team, review business proposals every week, out of which, appropriate prospects that match with the Virgin brand are then discussed. This enables Virgin to identify industries as well as institutionalized markets in which to enter. Moreover, the corporate parent assists in reducing organizational risks by entering into many joint ventures. Through these ventures Virgin, is able to penetrate new or untapped feasible markets allowing it attain low costs as well as expansion. Furthermore, Virgin Groups management style and leadership system is decentralized providing its managers with flexibility in decision making. Branson is mostly involved when it comes to marketing and promotion. In terms of innovation, the brand name itself tends to invite like minded partners to venture new markets thus allowing innovation and differentiation. Indeed, Virgin Group as a corporate parent adds value to its business by always trying to venture untapped markets and manage the business in a liberal way. 25As said by Andrew Campbell et al, Fit between a parent and its businesses is a two-edged sword: a good fit can create value: a bad one can destroy it. (Thompson and Strickland, 2004, p.290) 8.3 REFERENCE AND BIBLIOGRAPHY: Rotty Seinfeld, Downtown Pets nyc dog services for lower Manhattan, Virgin founder Richard Branson on Charity and Dire Straits, Thursday, October 11th , 2007 at 7:45am; Virgin Group [Image] http://nyc_dog_blog.downtownpet.com/2007/10/virgin-found-richard-branson-on-charity.html Electronic Source Cover Page Image Johnson et al, 2009, Fundamentals of Strategy: Corporate Parenting, 1st edn, page 172 Rob Abdul, WSI Case Study: Virgin Corporate Strategy, Value Adding by Corporate Parent http://www.robabdul.com/the-virgin-group-case-study.asp The Role of the Corporate Parent Outline http://www.business.stir.ac.uk/teaching/Business%20Studies/Units/Autumn/StrategicManagement/4027Role%20of%20the%20corporate%20parent.ppt#257,1,The role of the corporate parent Exploring Corporate Strategy; The Virgin Group. http://esecourses.com/cfincase.pdf Scribd.com, Corporate Parenting Fundamentals, February 16th 2009, Corporate Parenting Style Supported its Strategic Implementation? http://www.scribd.com/doc/12456190/Corporate-Parenting-Fundmentals Greenwich University; Course Work: The Virgin Group Case Study Scenario. Tutors notes on: Corporate Parenting Thompson and Strickland, 2004, Strategic Management: Strategy and Competitive Advantage in Diversified Companies, Quotation on Corporate Parenting. 13th edn, page.290 Greenwich University; Course Work: The Virgin Group Case Study Scenario Flow chart of the Virgin Group Electronic Source- Article CASE STUDY 9- EXTENDING THE easy BUSINESS MODEL How would you characterize easyGroups growth strategies in terms of Ansoff matrix? 28Ansoff matrix is a tool used by the organization to establish growth strategies that focus on its product as well as market growth. It is divided into four quadrants namely; Market penetration, Market development, Product development and Diversification.  [29]  Below are the growth strategies used by the easyGroup. Existing Products New Products Existing Markets Market Penetration Product Development New Markets Market Development Diversification easyGroup penetrates its market by providing best services at low price thus attaining customer satisfaction and loyalty. As a result, companys market share increases. . For example, easyJet provides its customers with affordable services through various strategic campaigns and promotions. Additionally, easyCar rents brand new A-Class Mercedes cars at a lower price reflecting easyGroups brand. It has also established pick-up and drop-off areas nearer to the car parks by means of mobile vans. Moreover, easyGroup develops its products by either modifying or getting into new businesses within the same market. For example, the group expanded easyinternetcafe services by setting up smaller Points of Presence (PoP), within existing enterprises, example McDonalds, Burger King, and Subway. Furthermore, easyGroups market development involves offering existing products to new markets. The easyGroup is planning to extend its easyinternetcafe through franchising involving store establishment, local marketing and store maintenance as well as entering into international markets such as in US. For the case of easyCar, the group aims to expand its sites from 50 to 80. easyGroups diversification strategy enables it to increase its scope, by providing new markets with new services not only in the airline industry but also in other industries. For example easyGroup launched new ventures such as the easyCar, easyValue as well as easyMoney, and is now planning to enter into the cinema industry. Thus, the company experiences unrelated diversification strategy. 9.2 REFERENCES AND BIBLIOGRAPHY: easy.com more value for less, The portal site for all easyGroup companies, easyGroup logo [Image] http://www.easy.com/ Quick MBA Knowledge to Power your Business, Strategic Management; Ansoff Matrix Definition of Ansoff Matrix. http://www.quickmba.com/strategy/matrix/ansoff/ Marketing Teacher, Est 2000, Ansoff Matrix Planning for Growth; Definition of Ansoff Matrix http://www.marketingteacher.com/Lessons/lesson_ansoff.htm tutor2u, Ansoff product/ market matrix; Definition of Ansoff Matrix http://tutor2u.net/business/strategy/ansoff_matrix.htm university essays tripod, Guide to write university essays, course works, assignments and dissertation: Ansoff Analysis; http://university-essays.tripod.com/ansoff_analysis.html Custom essays from Degree Essays; Business Essays Easy Group Study, Strategic Direction Ansoff Matrix of easygroup http://www.degree-essays.com/essays/businessessays/easy-group-study.php Greenwich University; Course Work: Extending the easy Business Model, Ca

A Mountain Run :: Exploratory Essays Research Papers

A run to the top of a mountain can be understood in terms of numerous practical figures: 1407 feet in elevation; 2.5 miles (4 km) of trail; 2.4 foot strides that shorten as the trail steepens; 110 pounds of body weight striking the ground in two-month-old (400 miles of summer training) GT-2020 Asics running shoes; 18 minutes and 17 seconds clocked on an 8-lap memory, digital Triathlon Timex; a 420-calorie breakfast (a bowl of cereal, half a bagel, and a banana) eaten three hours earlier; muscle cells using the glycogen stores from this food and incorporating the free fatty acids in the blood for energy; muscles in need of oxygen utilizing chemical processes that free oxygen from within the muscle itself; wastes building up in the muscles faster than the blood can remove them. These physiological, mathematical, and anecdotal elements are, however, some of the furthest from my realm of consciousness as I approach my ascent. Jogging on the Point Reyes Peninsula’s Bear Valley Trai l, I come to the head of the Sky Trail, a trail that climbs up Mt. Wittenberg, a mild but memorable little mountain in the National Seashore. Beginning this run up a mountain feels somewhat like starting a race. Throughout the eight years I have run competitively, I have never felt completely comfortable with the fact that I choose to stand, leaning forward on a line while nervously holding my breath, waiting for some gun to announce the start of a completely uncomfortable journey. There are plenty of reasons not to begin a race, and there are many more reasons not to run up this particular mountain. Deliberations, however, are more agonizing than the run itself. Although this morning’s run lacks all of the hype of a big race, I can’t help feeling now the same as I would then: just let the movement begin. In his novel, Once a Runner,John L. Parker’s character, Cassidy, envisions the start of a race with the urgency most runners share: â€Å"The all-consuming roar, the overwhelming psych would begin then and would build up until he stood ready on this line, at once controlled and near lunacy, fear less and terrified, wishing for the relief of the start, the misery of the end. Anything! Just let the waiting be done with!†1 Although numerous haunting â€Å"why’s† are tempting dissuasions before any unnecessary physical exertion, I cannot bear to ponder them all at the base of this mountain.

Film and Countless Alien Eggs Essay

I was in the middle school. I still remembered the feeling when I first watched this film. It was so scary that I couldn’t even breathe, and I once dreaded that these aliens would come to our planet and destroy our humanity. There is no doubt that this film is a masterpiece in the Sci-Fi/horror film history. The director Ridley Scott made an amazing film. The story mainly tells about a commercial towing spaceship, which carries seven crew members, and receives a beacon form a planet, so they decide to check it out. Three of crew member Dallas, Kane and Lambert discover a derelict spaceship which contains countless alien eggs; one of these attacks Kane and makes him unconscious. After Kane is brought to the ship, the strange thing happens. An alien bursts from Kane’s’ chest and kills all the crew members except Ridley. By her intelligence and braveness, she finally kills the alien and escape from the spaceship. Films about UFO and spaceships are extremely popular in the film industry especially in America, but in other countries it’s not popular at all. I think it is because schools in United States focus more on educating students’ imagination and creativity. People love to see films about future world and extraterrestrial life. As we know, our universe is extremely large; a lot of people believe that aliens do exist somewhere. Some rumor says they visited us and government knew it, but for some reason they didn’t want people to know. The more government wants to conceal the existence of alien, the more people want to know the truth. That’s why Sci-Fi movies can succeed in the box office so well. The Alien is one of the most successful Sci-Fi movies in the history. Some people think it also can be categorized as a horror movie too. There are so many scary moments in this film; some are really gross and disgusting. The effect of chest bursting of Kane is still amazing; even it was a movie that filmed 30 years ago. Director created a very scary creature, the alien. They have no gender, or you can say they are hermaphrodite. They have no womb and reproduce really fast, and their blood is made by strong acid, which can penetrate several floors of the giant spaceship. It makes them hard to kill, and the scariest thing is they use human body to reproduce. Once the baby alien ready to go from its host, they will burst out from their father/mother’s chest and instantly kill him/her. The alien grabs all the audience’s attention. Its giant body and gross drooling mouth creates the scary atmosphere, which make audience dread and anxiety. The success of Alien was quite closely linked to the background of America at that time. The Alien was born in the era of the Cold War. People were living under the tremendous pressure from the other countries. The feeling of the panic to the uncertainty just like an alien was hiding in the darkness, which was going to kill someone. By watching this film, audiences can release the pressure and forget the pain of real life. The Alien is an amazing film, which blends elements of Sci-Fi and horror to create a very horror and fantastic film. I would love to watch this movie again and recommend to all the people who like Sci-Fi and horror movies.

My Favorite Form Of Writing - 915 Words

This year in English 101 has been quite the experience because this was my first English class at the college level. Signing up for the hybrid class I honestly didn t know what to expect. All I knew I had to take this class in order to graduate. So whether or not I wanted to, I was eventually going to have to take English 101. During this term, I was able to further develop my skills in analyzing arguments and advertisements by using SPAC (situation, purpose, audience and claims) and effectively connect two pieces together. Also, besides grammar errors, I still personally struggle with creating detail within my work. One of my favorite form of writing is argumentative writing. It has always been the one English assignment I was excited for when the unit came around during high school. Whether it was a documentary or an essay for a debate I actually forgot about my procrastination skills and jumped on the assignment the day it was talked about. Throughout my years of education, I have never heard of SPAC. I was slightly disappointed to find out about it because it is such a wonderful way to organize thoughts and I wish that I had learned about it earlier. SPAC consists of four different parts; situation, purpose, audience, and claims. Situation is about why the author chose to touch on the subject and express their feelings to their audiences (in other words, what made them do it?). In my own argumentative essay I tried to effectively use situation in my first bodyShow MoreRelatedA History Of Literacy : Reading And Writing Essay1266 Words   |  6 PagesA History of Literacy Reading and writing have been in our lives and around our lives ever since the beginning of time. It is something we are naturally born into. Almost every human being has performed some type of reading or writing, whether they live in the big city, or whether they live in the woods. They have all performed some form of reading or writing in their life. It is human nature. We are born into it. I have many memories of reading and writing, though I may not be very fond of itRead MoreThe Process Of Writing : My Personal Writing Process1316 Words   |  6 PagesThose that write always have a writing process whether they know it or not. A writing process can be defined by the way an individual gears up for the project at hand. It can be as simple as finding a favorite chair to write in or the act of planning out the writing beforehand. My own personal writing process varies from task to task with a few constants. I generally start my writing process by first reconciling my project; figu ring out the best way to express the needs of the work. I do not writeRead MoreWhy I Want For School Assignments1528 Words   |  7 Pagesall the things I ve done in my life that have involved literacy. Whether it d be speaking, reading, or writing; I can truly say that all three of these areas have expanded and developed over the years. 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Each letter had a craft activity which grabbed my attentionRead MoreMy Writing With The Wise Advice From Mr. Michael Parker Essay966 Words   |  4 Pagescontinuously improved my writing skills. With the wise advice from Mr. Michael Parker, I improved to make each paper better than the last. At the beginning of the year, I had a major problem with my organization most of all. I fixed up all my other errors in my works dealing with different aspects in writing. This English 1100 course has exposed me to how a good piece of work should be made. Writing is a process and learning the process has helped me to be the better writer I am today. Writing and EnglishRead MoreThe Little Kids933 Words   |  4 Pageshas been in invaluable part of my everyday life since I was a child. Whether public speaking, writing or reading; I can say that all three of these areas have been vital parts of my life that have been developed as time went on. However I did not accomplish this alone. Whenever there was writers block I always managed to find a source of inspiration. There were teachers, friends, and family who were always willing and able to guide me and motivate me to accomplish my goals. Throughout everything IRead MoreMy Writing Skills Have Improved Since Freshman Year1252 Words   |  6 PagesThe pieces say that as a student I put the effort that I can into my work. I try my best to finish the in class writing in time and to put effort and creativeness into the creative writing pieces. Looking at my hand written work, I need to slow down and try to write more legibly because I am not showing my best handwriting in those pieces. I am proud of my Fall/Spring benchmark grades, but I can work to improve. In the process of creating I learned that there can be multiple answers and perspectivesRead MoreNotes On The Literacy Narrative Essay1290 Words   |  6 Pagesoutline Paragraph 1 Introductory Background Sources of Learning When I started phrasing My parent’s contribution/devotion I first started playing my favorite game Paragraph 2 I started using dictionary Started completing words puzzles Got lengthier Assignments Paragraph 3 High school Improved writing skills Journalism Class Mississippi State University Paragraph 4 Recap/Summary The LIteracy Narrative SinceRead MoreMy Early Stages Of My Life908 Words   |  4 PagesIn my early stages of my life, I’ve always look down on books. I saw books as useless and boring. Some particular books I remembered as a child are anime books. They are still in my memory because I feel anime books are more visual and less words so you get to have your own perspective and opinion of what’s going on. In terms of reading for fun, I don’t ever remember doing that. I think that many teachers in my life forced me to read so now I’m rebellious of reading for fun. I just have this awkwardRead MoreMy Favorite Food848 Words   |  4 Pages-Here are some guidelines for writing a descriptive essay: Take time to brainstorm If your instructor asks you to describe your favorite food, make sure that you jot down some ideas before you begin describing it. For instance, if you choose pizza, you might start by writing down a few words: sauce, cheese, crust, pepperoni, sausage, spices, hot, melted, etc. Once you have written down some words, you can begin by compiling descriptive lists for each one. Use clear and concise language.